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This 21-Year-Old Metro Atlanta Black Man Went Viral For Turning Plastic Into Fuel, Here’s How it Works
Key Excerpts from Article on Website of The Root
Posted: August 31st, 2026
https://www.theroot.com/this-21-year-old-metro-atlanta-black...
Atlanta native Julian Brown has launched an innovation as powerful as it is sustainable. Declaring a war on waste, this self-starter is working to turn pollution into power with his company, Naturejab. Intrigued by hands-on discovery early on, it’s no wonder he’s grasped the mechanics of Pyrolysis, recycling plastic waste into a fuel he calls “Plastidiesel.” “The very issue we have is the production of plastic,” Brown, 21, told The Root. “The reason why recycling hasn’t been done is because it hasn’t been profitable. But now, we are able to make a product of super high value out of something that otherwise is just seen as waste.” Brown isn’t just tooting his own horn either. The entrepreneur recently returned from a trip to Vancouver, Washington for the purpose of testing his recycled diesel with some heavyweights in fuel testing, ASAP Labs. His samples passed with flying colors on May 22, showing more favorable results than its industry competitors. “It looks like it definitely burned cleaner,” an employee at ASAP Labs confirmed in a documentation of the fuel’s results Friday. “It appears that this diesel probably burns cleaner than typical diesel.” According to Julian Brown, as long as he’s around, “there will be no such thing as plastic waste — only untapped energy.” With sky-high ambition rooted in his childhood and a deep sense of gratitude for how his journey has unfolded, Brown is stepping into his purpose on the world stage. And we’re here for it.
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